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Case studies
I bring a systems-thinking approach to craft and operations, translating complex product problems into clear, measurable user outcomes.
Meta, Ad products
My work at Meta focused on getting the right inputs from advertisers to turn their advertising dollars into revenue growth for their businesses.
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Blue Cross Blue Shield of Michigan
At Blue Cross, I led the digital team behind a 10-point customer satisfaction lift through strategic UX enhancements.
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Early careerI started my career in digital journalism, focusing on local news. That's where I learned how much impact technology and digital platforms can have on people's lives in the physical world.
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